Established in Australia in 1989, Blades is best known primarily for its football boots, with the brand having developed the very first bladed outsole. All of the major football boot brands have tried to copy this patented sole design but have still been unable to achieve the same level of performance and protection. This is a testament to Blades’ technology. Since then Blades has prided itself on its innovative technology and design, making it a market leader for bladed sole football boots and a substantial competitor for major international brands. The past decade has witnessed the evolution of Blades from a small Aussie brand with a revolutionary product, designed primarily for injury protection, comfort and playing longevity, to a high performance all Australian football boot company, with its new and revolutionary Bionic football boot, that is worn by many world class rugby league, rugby union, AFL and football players.

Blades are now much more than a football boot company. It has taken this revolutionary vision and technological perspective to develop other core product categories, including performance and after match sports apparel, running shoes and other sports equipment. The quality of the product range is evident in Blades’ partnerships as the football boot, kit and/or ball suppliers to the; Parramatta Eels, Wests Tigers, Cronulla Sharks, Sydney Roosters, Manly Warringah Sea Eagles, North Melbourne Kangaroos, Richmond Tigers Football Club, Perth Glory, Balmain Tigers, Wests Magpies, Leeds Rhinos, Bradford Bulls, Doncaster RLFC, Touch Football Australia, Touch Football New Zealand, Wales Touch, UK Touch, Oztag Australia, New Zealand Tag Football.